Although EA made amends around 25 minutes after the release of the pack, it didn't prevent millions of coins in value from being erased out of FIFA Ultimate Team after players traded in their FUT Hero items in a out of panic due to the massive supply.

FUT Hero items are extremely rare players and are available in specific packs in Ultimate Team. FUT Hero cards are given to players who have been a major contributor to a club or have become a cult favourite including an ex Manchester United midfielder Park Ji-Sung.

Due to their incredibly rarity, they are often very expensive on FIFA 23 Ultimate Team's transfer market with certain items like Yaya Toure selling in the region of 1.9 million coins which a reputable third-party selling website estimates at just under PS400.

In the end, EA has released this game in error and flooded the market with an enormous number of items and saw the costs drop quickly, with some losing up to 100,000 FUT coins worth around PS200 when purchased via a third-party.

EA has not yet made a statement on the mistake. However, the impact on the market will last forever. The majority, if not all players are losing value, and though the market has gained some momentum following the demise of the pack , and the subsequent lack of supply in FUT Hero items, the loss of coins can't be reversed.

The players who were able to purchase the pack could have some luck this is because the pack was advertised as untradeable (meaning the item could not be traded via the exchange market) There have been instances where EA has sold a pack that had incorrect descriptions the company typically pays those who purchased the pack. That means some gamers could be given two FUT Hero cards for as little as 25,000 coins.
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